The customer isn’t always right

You know the old saying, the traditional but simplistic view of customer service: ‘The customer is always right’. But assuming you have customers or clients that you deal with (and you’re a strange business if you haven’t) then you’ll know – really know – that the saying just isn’t true. Sometimes, when a customer is dissatisfied, they’re the one at fault. Types of unhappy customer Some customers change their mind after the purchase and are trying to get their money back or go back on the agreement… some didn’t realise what they were buying in the first


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