Are Your Employees Proud?

Here’s an easy pride check. When you meet someone new and they ask, “What do you do?” do you say, “I work in sales/IT/management/etc.” or “I work for X company.”? In other words, which are you more proud of (or more willing to confess to): your job or the organisation you do it for? Does it matter? Pride is a funny thing. You know when you feel it yourself but it may be difficult to detect in others. Culturally speaking, it’s also a little ‘un-British’, excessive pride being somehow in bad taste. Broadly speaking, US culture has much less of a problem with declaring


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